sxcf 2017 

SXSWedu: March 6 - March 9, 2017
SXSW Interactive: March 10 - March 14, 2017
SXSW VR/AR: March 14 - March 16, 2017

Who can we introduce you to during SXSW?

Let us know! Capital Factory’s mission is about connecting people together to help them reach their full potential and solve some of the world’s biggest challenges. Located in the heart of downtown Austin, Capital Factory is just blocks away from the home of SXSW, the Austin Convention Center. We meet the best entrepreneurs in Austin and introduce them to potential investors, employees and customers. With 55,000 sq. ft. of space and 360˚ views of downtown, Capital Factory is the leading space for the technology community to come together. 

Reach out to and let us know who we can introduce you to and help make the most of your SXSW experience. 


Are you or someone you know planning on being in Austin for SXSW in March 2017? Apply to be a VIP and gain access to The Spark VIP Lounge at Capital Factory! We host happy hours, private events and catering for every meal.

SXCF Event Schedule

Check out what's going on at Capital Factory and RSVP to your favorite events! 


Coming Soon!


4:30pm | Intro to the Austin Startup Scene & AMA: EdTech

6pm | Intro to the Austin Startup Scene Happy Hour

SXSW_Dates_3.8.jpg Coming Soon!      
SXSW_Dates_3.9.jpg 6pm | ATX+PAK Pitch Showcase      

12pm | SBA Investment & Innovation Summit at SXCF & SXSW 

4:30pm | Nordic Cool hits Hot Austin


10am | Nordic Innovation House Luncheon

1pm | Meta - AR Talk & Mixer

4:30pm | Intro to the Austin Startup Scene & AMA with Joshua Baer & Amos Schwartzfarb

6pm | Google for Entrepreneurs & Code2040 Happy Hour: Meet the Residents

SXSW_Dates_3.12.jpg 8:30am | Retail Loco       
SXSW_Dates_3.13.jpg 5pm | ATX Startup Crawl at SXSW      
SXSW_Dates_3.14.jpg 10am | PRX & iHeartRadio Present: Podcasts Live! At SXSW

5pm | Intro to the Austin Startup Scene & AMA with Joshua Baer
SXSW_Dates_3.15.jpg Coming Soon!      
SXSW_Dates_3.16.jpg 4pm | Intro to the Austin Startup Scene & AMA: VR & Gaming with Joshua Baer

5:30pm | Intro to the Austin Startup Scene: VR & Gaming Happy Hour



capital Factory's virtual reality megalounge

March 10 - 13, 2017  |  10am - 6pm
March 14, 2017  |  10am - 3pm

What has 5,000 sq ft and over a dozen VR rigs? That's right, Capital Factory's VR Megalounge.

Capital Factory is partnering up with HTC to showcase some of the best VR games and experiences world-wide and homegrown from right here in Austin. Pair that with workshops, panels, and parties and you've got maximum density VR in one spot. 

Sad because AR is left out? Think again! Our friends at Meta will have the coolest AR tech around for you to check out. 

Take a look at the calendar below to see what's happening daily and get ready for the best VR in Austin.

SXSW_Dates_VR_3.10.jpg 4pm | Fireside chat with Robert Scoble & Shel Israel | Start-Ups in The Fourth Transformation

5pm | Book signing with Robert Scoble & Shel Israel

SXSW_Dates_VR_3.11.jpg 1pm | How The World Will See in 2020 with Ryan Pamplin, VP, Partnerships and Sales of Meta 4pm | Intro to the Austin Startup Scene & AMA with Joshua Baer & Amos Schwartzfarb    
SXSW_Dates_VR_3.12.jpg Coming Soon!      
SXSW_Dates_VR_3.13.jpg 5pm | ATX Startup Crawl at SXSW - VR Megastop sponsored by Aquila      
SXSW_Dates_VR_3.14.jpg Coming Soon!      

PLEASE NOTE: This lounge is not affliated with SXSW and is open to the public and badge holders. 



Capital Factory 701 Brazos Street, Suite 1600 Austin, Texas 78701